Our Manifesto: How We Show Up

Why This Matters

I didn’t start Everybody Loves Everybody because I wanted to sell things. I started it because I wanted to belong — not just to a place, but to the idea that we can all make room for one another.

For years I worked in spaces where fashion was about fitting in: the smallest size, the right color trend, the perfect polish. But the world I saw from sewing rooms and ports told a different story. Beauty is everywhere — in the uneven stitches, the mismatched prints, the laugh lines, the hand-me-down apron still holding yesterday’s flour.

I want a place where all of that belongs. A manifesto, yes — but a gentle one.

What We Believe

1. Culture is a gift, not a costume. When we draw inspiration from another culture, we honor its roots. We tell its story with credit, care, and respect.

   
   

2. Craft is a conversation. Every piece we make or wear carries the energy of the hands that touched it — from the farmer who grew the cotton to the person who hemmed the skirt. Let’s remember them when we talk about style.

   
   

3. Love is the only trend worth following. It doesn’t fade with seasons. It doesn’t go out of stock. It grows with use.

   
   

4. Size, shape, and self-expression are not opposites. You don’t have to shrink or mold yourself to belong. Your body is already your most beautiful garment.

   
   

5. Sustainability isn’t a slogan; it’s a rhythm. Reuse. Relearn. Rest. Repeat. Let’s build wardrobes and worlds that last.

   
   

How We Show Up

I promise to keep learning out loud — to credit the artists who inspire me, to ask questions when I don’t know, and to leave room for correction.

Here, we’ll talk about fashion, food, and travel as reflections of who we are — not performances of who we should be. We’ll celebrate curiosity and vulnerability as creative tools.

You might see me sew something crooked, burn another pot of rice, or rewrite a paragraph three times — and that’s okay. I’m showing up anyway. I hope you will too.

The Real Goal

If Everybody Loves Everybody stands for anything, it’s that there’s more power in kindness than in perfection. There’s art in the messy middle — in showing up with our hands full of threads and our hearts open to connection.

You don’t need permission to begin. Just breathe, make something, and be gentle with yourself while you do it.

From my corner of the world,

Erika

💬 What promise do you want to make to yourself this season? Share it below or write it on a note you’ll keep somewhere you can see it every day.